Whitepaper: Mobile-first revenue generation for passenger transport and the future of mobility

WE MAKE TRAVEL EASIER™ CellPoint Mobile provides airlines, passenger transportation providers, and hospitality companies across the globe with flexible, configurable solutions that help them collect revenues from the mobile channel and profitably manage interactions and transactions from both the selling side and the payment side…

Dedicated to a client-first, mobile-first culture since 2007, CellPoint Mobile provides companies with the fintech and travel-tech solutions they need to get to market quickly: booking, payments, alternative payment methods, loyalty transactions, communications, stored payment capability, real-time reporting, reconciliation, connections to payment service providers and acquirers, and more.

For many UK citizens, rail transport is an integral part of daily life. It helps connect them to an urbanised economy that increasingly depends on ‘mobility as a service’ (MaaS) and other innovative solutions to serve commuters and tourists alike. The emergence of MaaS – which includes services such ridesharing, e-hailing and car-sharing – is very much a passenger-centric story. It focuses on how consumer technology (particularly smartphones) are making travel and transport more convenient, efficient and profitable. As mobile technology makes it easier for passengers to travel more frequently and plan dynamic journeys, rail operators should revisit their mobile strategies and consider adding new capabilities to address the evolving expectations of mobile users. The goal is not just to sell passes and tickets but to “sell” UK rail itself as being modern, affordable, efficient and responsive to customer wants, needs and technology preferences.