Ensuring operational readiness and delivering economic benefits of ERTMS

Roel Zuidema, Global Lead for Rail and Ground Transport Business, Atos

Roel has worked in the Transport and Logistics industry for over 25 years. Over this period, Roel has built up extensive knowledge of urban and heavy-rail transport processes and business economics. Roel’s passion is to use this knowledge to be a trusted adviser for customers on how innovative technology will improve the urban transport and heavy-rail business from a customer engagement, transport management and asset management point of view. Digitalisation, automation, and data monetising are the key enablers Roel will apply in discovering new business opportunities and convert this into concrete achievements.

Jari Pylvänäinen, Project Officer, Fintraffic Railway Ltd

Jari has worked at Fintraffic Railway Ltd as Project Director since 2019. His main area of responsibility is project management and administration and development tasks related to the Digirata project which is planning national ERTMS implementation. Jari has worked in the railway sector close to 20 years and he has held several positions ranging from design to business and product development. The guiding star of his entire career has always been the efficient development and implementation of technical railway systems. Jari has a M.Sc. and B.Sc in Engineering and he is also a member of the IRSE.

Martijn de Graaf, Lead User Experience Designer, Atos Benelux

Martijn has been working as a User Experience Designer at Atos since 2012. He has worked for numerous clients like ProRail, ASML, Coca Cola, EMCDDA Agency of The European Union, Maersk, GSK, Sanofi to bridge Technology, Business and users together.

He will look for the motive behind an action to understand why things are the way they are. Only if you understand and emphatise with the users, you are able to understand what they need. By doing this you can create a memorable user experience. It is essential to design and test with the user in mind. This not only applies to researchers or designers, but for the entire product team.

His discipline is creating products and services which are useful and meaningful for the people who’d use it. He loves researching the needs, behaviour, desires, and values of the user.