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How hackathons can bring your business ideas to reality
ORM hackathons are designed for people to collaborate on digital initiatives and quickly innovate new concepts, turning them into real products.
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What lessons can train operating companies can learn from Uber?
Uber, not content with up-ending the taxi industry, has its sights firmly set on disrupting the entire travel and transport sector too. But as the ride-hailing app begins to venture into multimodal provision and end-to-end journey planning, this article explores the ways train operating companies and other public transport service…
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Digital strategies help TOCs provide better customer experience and service
Historically a lack of investment in digital technology and connectivity, coupled with outdated attitudes from those at the top, has seen the rail industry unable to keep up with modern, digital customer expectations. Global Railway Review speaks to Peter Gough, Managing Partner and Founder of ORM, to discuss the ways…
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FirstGroup transforms digital presence of its train operating companies
FirstGroup has embraced the benefits of technology that can be used across multi-brands by investing in a CMS platform and website architecture that has been replicated across many of its UK train operating companies.
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Transport for Wales: A new digital destination website
Following the award of the Wales and Borders rail franchise to Transport for Wales in 2018, the train operating company partnered with ORM to design and build a new marketing website. With a hard deadline agreed for the franchise handover, a new platform was delivered in under 10 weeks.
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e-Book: Using digital to improve the customer experience in transport
The transport sector is undergoing a digital transformation. Transport companies are adapting their business strategies and adopting digital technology to update legacy systems and join up disparate data with the aim of driving performance, improving efficiency, and enhancing the customer experience.
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Exploring the five digital challenges that transport groups face
There are many challenges that companies face when trying to maximise the value of new digital technology. Increasingly important and common themes include cyber-security, fraud and platform scaling. However, these are familiar topics in many industries; there are some considerations that are more specific to transport groups, which can make a…
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Transport for Wales rail franchise launches new website
A new era of the railway has begun for the people of Wales & Borders.
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Host Card Emulation is the future of smart ticketing
Keith Nation, Managing Director & CTO of ORM discusses removing the need to travel with traditional paper tickets and explores the smarter options available in helping to improve the customer experience.