Operator of London Overground appoints Concession Transformation Director

Arriva Rail London (ARL), which operates the London Overground on behalf of Transport for London (TfL), has announced the appointment of Alicia Andrews as the company’s new Concession Transformation Director.

Alicia has almost 30 years of experience in all aspects of strategic and commercial management, having worked at organisations including Condor Ferries, Yell and the Financial Times.

Alicia Andrews – Concession Transformation Director

As Concession Transformation Director, Alicia is accountable for delivering the commercial strategy for Arriva Rail London, the business transformation programme and stakeholder management.

Alicia accepted the role, which reports to Managing Director, Will Rogers, in July 2018.

Prior to her recent appointment, Alicia worked as Executive Director, Commercial at Condor Ferries where she was accountable for passenger ticket and on-board revenues. She was instrumental in the introduction of a new type of ‘fast ferry’ – a stabilised monohull – which is unique in northern Europe.

Managing Director, Will Rogers, said: “We’re incredibly pleased that Alicia has joined the Arriva Rail London team. Alicia brings great experience in leading innovation and building successful stakeholder relationships with her and her role will be integral as we work to continue to meet the challenge of the current London Overground concession, with the aim of delivering a world-class railway for London.”

Alicia Andrews said: “I am delighted to be joining Arriva Rail London at such an important and exciting time in the company’s development. The Concession Transformation team is tasked to deliver big improvements to the London Overground service, like the new LOTrain deployment, and oversees ARL’s programme of work to further enhance our customer’s travel experience. My immediate focus will be on ensuring that we continue to meet and in fact exceed the expectations of our customers and clients.”