SilverRail integrates with Google for rail search

SilverRail, the rail technology SaaS company making it easy for any retailer to integrate, sell and support global rail is delighted to announce its integration with Google, powering both rail searches and bookings for Google’s users.

As part of a broader drive to embed sustainability into its platform, Google is launching UK rail directly into its search engine and directing users to book train tickets via SilverRail’s retailing platform.

This comes at a time when rail is becoming more important to travellers. People are prioritising sustainable travel, companies are mandating employees use rail to help hit Net Zero targets, and the combination of high-speed rail with increased competition has made trains faster and cheaper across Europe.

Aaron Gowell, Founder and Chief Executive Officer of SilverRail says: “We are incredibly proud to announce our work with Google – helping them to help their billions of users to make greener travel decisions. Our deep experience in providing both journey planning and booking engines to organisations such as National Rail Enquiries, LNER and Transport for Wales will be useful as we help make rail easy for UK travellers searching online.”