Deutsche Bahn successfully implements SME campaign
2 March 2005 | By Jürgen Dornbach, Chairman of the Board of Management, DB RegioNetz Verkehrs- und Infrastruktur GmbH
It is barely 10 years since local passenger transport in Germany was frequently likened to an ‘ugly duckling’, not only by the general public, but also by the company itself. The image of local passenger services was summed up with attributes such as ‘too expensive, too inflexible, not particularly comfortable…