In-Depth Focus: Rail Interiors
15 February 2024
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This Interiors In-Depth Focus delves into the world of rail interiors and how integral they are not only to safety and an operators’ image but the crucial aspect of customer experience and satisfaction.
Since lockdown, the amount of leisure travel in rail has increased dramatically. This shows that passengers are often travelling for reasons other than a work-commute and therefore are looking for a certain experience and satisfaction when using rail networks around the world.
This In-Depth Focus features:
Train to get to where you want to be, Train to get to a better place, Train to get ahead: Kirsty Dias, Managing Director at PriestmanGoode, explains the importance of engagement, observation, and a genuine curiosity about behaviour, to gain a deep understanding of the needs of passengers today and how they might evolve in the future.
The importance of innovation in the rail interiors market: We hear from the winners of the 2023 RedCabin Rail Interiors Awards, which were announced at the Railway Interiors Innovation Summit in Vienna in November, about interior innovations and how they are focused on enhancing the passenger experience.
A Rich Rail Interior Motive: Mark Johnson, Southeastern Engineering Director, explains how Southeastern are getting serious about encouraging even more people to travel by train.