LNER takes steps to encourage London exploration by foot
Posted: 11 January 2024 | Emily Budgen | No comments yet
LNER are trying to encourage people to explore London by foot, teaming up with company Footways to create guides.
LNER is helping customers get into their stride this New Year by offering free walking maps so people can go by foot to their destination in London.
Many of London’s key locations are a simple walk from London King’s Cross, and the NHS recommends walking as an easy way to build stamina, burn excess calories and make your heart healthier. LNER is already on a mission to be the most responsible way to travel, with its fleet of Azuma trains and environmental initiatives such as growing algae to capture carbon and its ‘Green Guides’ – showcasing the best eco-friendly places to stay, eat and drink. The walking maps are produced by the Footways project, who are on a mission to get people walking more and further.
David Horne, Managing Director at LNER, said: “Walking can be the best way to get around central London, and we know many of our customers want to work off the Christmas excess this January. With around 60 per cent of journeys being to or from London King’s Cross, we hope many people will find these maps a useful tool to discover ways to get around London.”
Emma Griffin, co-founder of Footways said: “It only takes 25 minutes to walk from King’s Cross to the British Museum, or 40 minutes to Trafalgar Square. The time has come to walk more and walk further to improve our health, the environment, boost footfall and bring joy and discovery back to our daily lives.”
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Passenger Experience/Satisfaction, Sustainability/Decarbonisation