VIA Rail Canada named most trusted transportation company in Canada

VIA Rail Canada (VIA Rail) has remained the most trusted transportation company in Canada for the fourth consecutive year according to the 2022 Gustavson Brand Trust Index (GBTI), published by the University of Victoria’s Gustavson School of Business.  In addition to having obtained a better ranking than 2021, VIA Rail performed as one of the best employers for employee recognition ranking sixth out of 402 brands in the study.

“As we approach the almost complete resumption of our services planned in June 2022, we are very proud to have been awarded this title for a fourth consecutive year despite the circumstances that have affected the transportation industry for over two years now,” Martin R Landry, Chief Commercial Affairs Officer, said. “Determined to always go further together and driven by our mission to put our passengers first, the results of this ranking show that VIA Rail stands out as a transportation provider. I would like to thank all of our passengers for their continued trust throughout the pandemic, as well as our employees for the outstanding service they offer every day from coast to coast to coast.”

Besides a brand’s functional performance (quality, reliability, value for money) and the experience it offers, this study reveals that consumers also have a keen interest in the social responsibility and values of a brand. VIA Rail has been working for several years to reimagine the travel experience of its passengers, for a more modern, accessible, and sustainable passenger rail service. Whether through its modernisation programme or its recently unveiled accessibility and sustainability plans, VIA Rail are aiming to embody a vehicle for change in Canada.

To establish the Gustavson Brand Trust Index, the University of Victoria’s Gustavson School of Business completed a survey of close to 9,200 Canadians to learn about their perception of various brands in terms of their performance and social responsibility, among other things.